BRAND STRATEGY. PARTNERSHIPS. SECRET SAUCE-RY.

The Philadelphia Orchestra performing at Carnegie Hall for the Rafael Viñoly Foundation concert featuring Yannick Nézet-Séguin conducting.
Okean Elzy featuring frontman Sviatoslav Vakarchuk, walking around NYC.
Keri-Lynn Wilson leading the Ukrainian Freedom Orchestra with a backdrop of the Ukrainian flag.
The interior of the Théâtre des Champs-Élysées.

about

We help brands and artists stir passion, win hearts, and move people.

Our superpowers? Turning ideas into impact, connecting people and purpose, and guiding teams with magnetic momentum. Whether you're launching a vision, aiming to find collaborators, or planning to sell a concert, we’re here to help you get things done. With us, you’ll move within a creative ecosystem designed to elevate your work and carry it forward.

what’s kazka?

Our studio is rooted in the spirit of the Ukrainian “казка.” In Ukrainian culture, kazkas are rich narratives filled with magic, wonder, and deeper truths; historically sharing knowledge, culture, and identity through dynamic storytelling.

Like a kazka, we believe your artform should enchant, inspire, and linger beyond the moment. That’s the kind of narrative we help you build—a blend of artistic inventiveness and emotional resonance to spark a lasting connection.

Image of an NPR Tiny Desk shelf including a bottle of sweet tea, a figurine of J.S. Bach, a cartoon character figure with a black peace symbol, a pink toy figure labeled 'AZI FIGURE', a disco ball, and notes taped to the wall behind.

specializations

Marketing | Strategy + Analysis | Campaign Development | Digital Advertising | Social Media Management | Relationship + Artist Development | Leadership | Web Design | Project Management | Thought Partnership

Let's Connect.

clients / collabs / references

A collage of various logos including Ukrainian Freedom Orchestra, Warner Music Group, Carnegie Hall, Spotify, Apple Music, Razom, Kyiv Camerata, Cleveland Orchestra, Ukraine with a peace symbol, NEEC, 21C Media Group, and The Violin Channel.
Portrait of Valerie Szepiwdycz with wavy brown hair, wearing a black turtleneck and blazer, looking into the camera with a neutral expression, with a shadow cast on a white wall behind her.

about the founder

Valerie Szepiwdycz (sheh-pew-ditch) is a music marketing strategist with a sharp track record across corporate retail, performing arts, and the music industry. From shaping branded content initiatives and photoshoots at DSW to driving record-breaking campaigns for The Cleveland Orchestra ($3.3M record-breaking season), New York Philharmonic, New England Conservatory (launched NEC Studio Sessions and TikTok with a 14M view viral moment), and Warner Classics & Erato (album launches and brand partnerships including Netflix’s Maria), she’s built a reputation for blending data-driven strategy with creative execution. 

Known for her leadership, adaptability, and creativity, she’s a trusted partner in moving ideas—and artists—forward.

say hello

testimonials

  • "Valerie is one of the most passionate, creative, and inventive people I have ever had the pleasure of working with. Her enthusiasm is contagious and she will happily accept any challenge. She is fearless."

    Josh Sarubin, VP International A&R: Warner Music Group

  • "At the time of Ukraine’s greatest need, when we founded the Ukrainian Freedom Orchestra to fight for Ukraine on the cultural front, we’ll always be grateful to Valerie for coming to our aid with her skillful creation of the Ukrainian Freedom Orchestra website! Thank you, Valerie, for your outstanding work and Slava Ukraini!🇺🇦"

    -Keri-Lynn Wilson, Conductor: Ukrainian Freedom Orchestra

  • “A true "creative," Valerie demonstrates great passion for promoting arts and culture. She is an ideator and collaborator, brimming with curiosity and ideas. She is an engaging and enthusiastic person, and built strong relationships with faculty and staff during her time at NEC, advancing connections that served enrollment goals, projects, and brand awareness. This same energy and connective force was evident in her work outside of NEC, as demonstrated through her work in organizing concerts in support of Ukraine."

    Andrea Kalyn, President: New England Conservatory of Music

  • "With a rich and varied background in classical music marketing, Valerie brings a distinct perspective to her work, all to the benefit of her clients. Her commitment to and belief in the advancement of the art form inform her approach with a proven track record of success."

    Tom Novak, Director of Artistic Planning, Production & Administration: Chamber Music Society of Lincoln Center

  • “Valerie is the ultimate marketing professional and a total joy to work with. Her deep knowledge of the art and music worlds, paired with her intuitive, idea-generating mindset and her own unique creativity, make her not only an invaluable colleague, but a captivating human being."

    Jacob Slattery, Founder: Orpheus Bureau

  • "Valerie is a connector and understands the importance of relationships--business and personal--and her ever-active intelligence is always thinking of new ways to leverage connections to improve the lives of her clients and friends. If you only connect with one new marketing professional before the end of the year, it ought to be Valerie."

    Holly Witchey, Executive Director: ICA

  • “Valerie is a rare gem—equal parts marketing strategist, creative collaborator, and connector of people. She’s helped me refine my website, generate fresh content ideas, and build meaningful relationships with other artists—all with an incredibly delightful, generous, and energizing presence that makes every interaction a joy. Her deep knowledge of the arts, coupled with her intuitive sense for opportunity, makes her an invaluable partner for any creative professional."

    Kasumi, Guggenheim Fellow & Multimedia Artist